Digital & Web Design

Directed a two-year homepage redesign initiative for Friedman's Home Improvement, resulting in the launch of a new e-commerce website in May 2025. Additionally, I streamlined the design of consumer relations support landing pages for multiple cookware brands.

I designed all e-newsletters for both Rachael Ray and PotsandPans.com for the past two years. These newsletters promote our brands, encourage consumers to shop promotions, and entice them to visit our e-comm sites.​

Assets for Facebook and Instagram to accompany e-blasts and support promotions and campaigns for e-commerce sites.

Engaging content for our e-comm and retailer websites, such as Amazon A+ content, that provide consumers with visually-exciting information that encourages them to purchase.

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I designed a series of Product Display Page graphics for KitchenAid, Rachael Ray, and Meyer to be displayed on our e-commerce and retailer websites that provide consumers with additional views, information, and dimensions to aid in their online shopping experience and encourage sales.​

Scroll through and click the images above for links to watch my animated short videos on Youtube.