Branding + Logo Design

I revisited the PotsandPans.com logo re-design multiple times during my tenure at Meyer -- originally with the business objective of a storefront, but later with a strictly e-commerce strategy. Once the logo was finalized, I created a style guide, designed social media and website assets for the brand, and established the PotsandPans.com digital newsletter.

While working at the Sacramento Press, I was commissioned to design the logo for the Sacramento Sliders & Suds Festival -- a festival devoted to burger and beer tastings. Along with the logo, I also designed a poster, postcard, and multiple animated web banners in various sizes.

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I was raised in the Southwest, so when I was assigned to re-brand the logo for OFSNM while working at Nuvolum, I looked toward Native American petroglyphs, pictographs, and patterns for my inspiration.

The goal behind the MSOFS logo re-design was to maintain the "mountain" symbolism of the original logo, but with a modern update that could be utilized across all nine of their offices.

MOSA (Monterey-Salinas) has two offices -- one located in Monterey, CA and the other in Salinas, CA. My inspiration behind this logomark was to evoke and unite the ocean of Monterey with the agricultural lands of Salinas.